An Overview of Intellectual Property Considerations for Start-Ups in the Food Industry

An Introduction to IP Considerations for Food and Drink Businesses. Learn about trademarks, patents, designs, copyright, and trade secrets and how these are leveraged by the most successful food and drink businesses in the world. Leave with an understanding of the IP within your business and how to protect it.

About the speaker:

Aman Rana is a Trademark Attorney who has worked in Intellectual Property for 13 years and she is also a mum to two little girls which keeps her very busy!

Her career in IP has taken her to places like Formula One, Burberry, and Chanel and then finally to setting up her own business. When she worked for the big brands, she saw how they protected, enforced, and handled their IP to enhance their brand value. She always viewed this as a lost opportunity for smaller businesses that did not have their own IP advisors.

In 2018, Aman decided to start her own consultancy, remaining passionate about working with small businesses ever since. She works as a part of the team, proactively advising and providing suggestions for a robust Intellectual Property protection strategy.

About the organisation

Sanderana is passionate about dismantling the idea that IP protection and enforcement are reserved for the bigger businesses in this world. Since 2018, Sanderana has worked with over 100 businesses in the SME space, providing cost-effective IP Strategies for the protection and enforcement of their valuable IP.