Future Trends in Packaging – Sustainability and Brand Values: Business Innovation Masterclass
Time: 9.30 AM - 10.30 AM
Besides its vital role in protection and preservation for food safety and product integrity, packaging now has key environmental considerations.
This masterclass will look at the topics of strategic importance to the food and drinks industry such as:
- Reducing ecological impact
- Providing appropriate labelling
- Designing packaging to meet the needs and values of eco-aware consumers
- Keeping up with the range of packaging technologies and materials available
Packaging is inseparable from branding. Packaging innovation creates value and good packaging saves more than it costs.
About the speaker:
Richard Coles is MD of his packaging consultancy, Emagine Packaging Ltd., a Kent-based business offering packaging consultancy support to food and drink SMEs as well as FMCG manufacturers and retailers. He has over 30 years R&D experience working with world-leading packaging suppliers, food & drink manufacturers and the Institute of Grocery Distribution (IGD). In addition, Richard is a part-time lecturer at the Natural Resources Institute, University of Greenwich, co-delivering the packaging module for the M.Sc. degree in Food Innovation. Other activities include industrial training, sustainable packaging research, writing articles and presentations at conferences/exhibitions. See article "Reducing Global Food Loss & Waste" (pub. in 'The World of Food Ingredients', October/November 2020).