How to secure media coverage for your plant-based food brand
Time: 12.00 PM - 1.00 PM
This masterclass will explore how plant-based food and drink brands can map out news territories to secure media coverage, in turn increasing brand awareness and sales. It will explore how plant-based start-ups can stand out in a crowded and busy marketplace.
Join the masterclass to learn what it takes to get onto the media radar, even when budgets are tight.
About the speaker
Caroline Burgess-Pike is the founder of Eden Green PR. She began her career as a journalist, before moving into PR and marketing for a range of FMCG and corporate brands.
In 2019, having worked in PR for over a decade, Caroline founded Eden Green PR as a means of showcasing innovative plant-based food brands and promoting vegan campaigns to the masses. The agency’s core purpose is to demonstrate how simple, healthy and fun it can be to follow a plant-based diet.
About Eden Green PR
Eden Green PR is a plant powered public relations agency which helps vegan brands, organisations and campaigns to raise their profile in the press. We secure mainstream media coverage for a host of plant-based brands – showing and telling the benefits of plant-based products far and wide.
We work with leading plant-based food brands including Squeaky Bean, alongside campaigns such as No Meat May and Plant Based Treaty – further highlighting the benefits of veganism in the mainstream media. Through our media outreach we’ve worked with high profile names such as Sir Paul McCartney and Moby, and we’ve secured national, international and broadcast coverage for a host of plant-based causes.