The Importance of Authenticity in the Food and Drink Industry

Recently Forbes magazine said this: "Gen Z are the first generation that buys PURPOSE before PRODUCT" - in a world of fake news, authenticity is a key differentiator.

In this session Josh Brown from Coffee Operations Ltd will show you how authenticity is a key part of food and drink businesses across different areas - for your business, for the industry, for your customers, and for you.

About the speaker

Josh is a business consultant and coach with specialist expertise in the coffee industry. He started, grew and sold his own coffee shop before leading coffee programs for some of the UK’s largest coffee chains.

Currently working with GAIL’s Bakery as Interim Head of Coffee, Josh also consults with innovative businesses in the coffee space as well as coaching small business owners as a business adviser with MPH Accountants. Josh is a Head Judge for the Specialty Coffee Association.

About Coffee Operations

Coffee Operations partner on innovative coffee projects, working in areas including:

Commercial development and advisory - for established coffee brands or on specific projects, as well as non-coffee businesses looking to enter the market

Business operations - ops strategy, cafe layout, supply chain and SOPs

NPD - developing branded products for market either in-house or white label

Startup - everything from concept development to procurement, menu, and opening training.

Training - client-branded and/or accredited SCA training

Competition coaching - for UK and World Coffee Championships

https://coffeeoperations.squarespace.com/