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Simon Percival

Ask me about fresh food & drink



Currently employed by APS Produce as the Group Technical Director, and responsible for Food Safety, legality, standards and compliance across our own operations and suppliers, Technical strategy including Human Rights, Sustainability, sourcing strategies, varietal innovation, and working with customers towards our journey of continual improvement.

Simon has over 23 years of fresh produce experience across various categories and businesses including retail at Marks & Spencer.

How can I help...

  • Business development/innovation
  • Change management
  • Digital adoption
  • Idea development
  • Leadership/culture
  • Market research
  • Marketing strategy
  • People management & HR
  • Research and development
  • Sustainability/Net Zero