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Julia Kirby-Smith

Julia Kirby-Smith

Ask me about social impact & sustainability



Julia has had a diverse career, starting out in broadcast journalism and strategic communications before shifting into food and sustainability. She founded, grew and sold Fridge of Plenty, an urban farm shop and online retailer selling the best of local, seasonal and sustainable produce in North London.

She now leads Better Food Traders, a UK-wide network that supports and promotes food traders who sell local, sustainably-grown produce. She is also a Trustee of Feedback, a charity that campaigns for a better food system.

How can I help...

  • Leadership/Culture
  • People Management & HR
  • Change Management
  • Employment Law and Practise
  • Sales Strategy
  • Marketing Strategy
  • Marketing Content Development
  • Sustainability/Net Zero