Sustainability as a selling point: Communicating your practices and values
Time: 12.00 PM - 1.00 PM
Food and drink businesses are realising the necessity and value of operating on a triple bottom line, where people and planet are as important as profit. Sustainability can be inherent to the products or services you offer, can shape your entire business model, or can be embedded in your company culture and vision in other ways. If you are running a sustainable food and drink business, you'll want to communicate these practices and values to your customers, and understand how to make them a selling point.
This workshop will help you identify your sustainability USPs, understand your audience and customers, and give you tips on messaging and storytelling to communicate sustainability to customers in a compelling way.
About the speaker
Julia leads the Better Food Traders network and is a Trustee of the charity Feedback, which campaigns for a more sustainable food system. She founded, grew, and sold her own sustainable food business and is passionate about supporting enterprises with a triple bottom line of profit, people and planet. With a background in broadcast journalism and strategic communications, Julia is an advocate of the power of storytelling when it comes to marketing and growing your business.
About the company
Better Food Traders is a UK-wide network that supports and promotes food businesses that sell locally-grown, planet-friendly food. Their members are governed by principles that ensure the food they trade is grown sustainably, the way they trade is fair to farmers, and the quality and provenance of food is transparent to customers. Better Food Traders is free to join and provides a place for knowledge-sharing, training, business advice and peer support. It's also a great way to connect with other like-minded people in the sustainable food world.