Packaging: The 5th ‘P’ of the Marketing Mix

Are you looking to re-design your packaging? Would you like to shape it around a more effective marketing approach? If so, this masterclass will help you getting the knowledge to design a product packaging that stands out!

In this workshop, Jen Howell, Director at Howell & Hicks, shares her views on the importance of product packaging, and why people should really think of it as the 5th ‘P’ of the traditional Marketing Mix.

As well as outlining various packaging options (standard formats and materials), she’ll provide some expert tips on how to write a great packaging design brief.

About the speaker:

Jen has worked in branding and graphic design for over 25 years.

After graduating from The University of Edinburgh with a BCom Business Studies degree, she worked at London-based global branding consultancy, Jones Knowles Ritchie,, where she liaised with multiple stakeholders on major design projects for clients including Mars, Britvic and McVitie’s.

She then became Account Director at Kent-based travel specialists, Chameleon Design, where her clients included Saga Group, DFDS Ferries, Thomas Cook, and Rail Europe.

And for the last 10 years, she has been Owner/Director of branding, print design, and digital design specialists, Howell & Hicks Creative.

Combining a hands-on approach to client service with excellent communication skills, Jen ensures projects of all kinds are delivered on brief, on time, and on budget.

About Howell & Hicks Creative:

With decades of design industry experience, Howell & Hicks has worked with well-known client businesses in sectors including Travel & Tourism, Health & Wellbeing, Transportation, Pharmaceuticals, Art & Architecture, Research, Recruitment, Finance, Entertainment and FMCG.

Working with a diverse range of SMEs to keep them looking professional and consistent, they ensure their clients' businesses stand out from the crowd, attract more customers, and grow.

Core Services...

1. Branding: Defining, Establishing, and Protecting a company's vital brand assets.

2. Print Design: Sales & Marketing Literature, Advertising, Exhibition Design, Branded Merchandise, and Packaging Design.

3. Digital Design: Web Design, Social Media Design, Online Advertising, Email Marketing Design and Digital Literature.