How to sell more and sell better

We all need to sell, whether we are selling products, ideas or even ourselves at interviews.
And to do this effectively, we really need to understand the person we are selling to so that we can adapt our selling message accordingly.

There are now five generations in the workplace who all have different attitudes and life experiences, coupled with different personalities, different learning styles and different motivations  - which makes it really hard to sell effectively.

This masterclass will enable you to

• Understand how people buy
• Profile the person you want to sell to
• Tailor your message to get the best results

About the speaker

Karen Green is a business consultant, speaker and author of two books - Recipe for Success and Buyer-ology - know your buyer, sell more and sell better.

She has extensive knowledge of UK retail having worked as a buyer for Tesco and Boots and then sales director working for different food giants such as Samworths, Greencore and Bernard Matthews.

Her clients are now mostly food and drink SMEs who are looking to scale by selling to UK retailers and she is also UK sales advisor for UN International trade centre.
 
She regularly speaks at events such as IFE, Farm shop and deli and is a foodie judge for Great Taste awards and others.

buyerology.co.uk